June 24, 2024
Do you recommend or endorse things on social media? If so, this video has tips to help influencers like you comply with the law. To learn more go to https://ftc.gov/influencers

Hi, I’m Amber, an attorney at the Federal Trade Commission.

Do you recommend or endorse things on social media? If you do, here are some tips to help influencers like you comply with the law.

Whenever you endorse a product, you have to tell people if you have a relationship with the brand. So if a brand pays you or gives you free stuff or discounts, tell people about that relationship when you promote anything from that brand.

Make sure people will see and understand that disclosure. Tell people about your brand relationship along with your endorsement. Not in your profile, not in a bunch of hashtags. Put it early in the message or superimposed prominently on the picture. In a live stream, it should be repeated often enough that people will catch it.

Make it plain and simple. You can say your post is an ad, advertisement, or sponsored – with or without a hashtag. You can say thank you to the brand for the free product, if a free product is all you got. Or you could label yourself a partner or ambassador of the specific brand. Again, make sure to put your disclosure where people can’t miss it.

Want to know more about how you can be an influencer and stay on the right side of the law? Check out ftc.gov/influencer.

The Federal Trade Commission deals with issues that touch the economic life of every American. It is the only federal agency with both consumer protection and competition jurisdiction in broad sectors of the economy. The FTC pursues vigorous and effective law enforcement; advances consumers’ interests by sharing its expertise with federal and state legislatures and U.S. and international government agencies; develops policy and research tools through hearings, workshops, and conferences; and creates practical and plain-language educational programs for consumers and businesses in a global marketplace with constantly changing technologies.

Comment Moderation Policy
We welcome your comments and thoughts about the information on this page. If you do have something to say, please be courteous and respectful to other commenters. We won’t routinely review any comments before they are posted (except for ones that contain urls and profanity), but we will delete any comments that:
1) contain spam or are off-topic
2) use vulgar language or offensive terms that target specific groups or contain personal attacks
3) are sales pitches or promotions
4) have urls or links to commercial sites
4) spread clearly misleading or false information
5) include personal information, like home addresses

Add comment

Your email address will not be published. Required fields are marked *