June 18, 2024
Influencers need to tell people if a brand pays them or gives them free stuff. This video tells them how. To learn more go to https://ftc.gov/influencers

You can download a copy of this video to share on social media here: https://www.consumer.ftc.gov/media/video-0191-advice-social-media-influencers-sharable-short-2

Let’s say you’re an influencer and a brand pays you, or gives you free stuff or discounts. Of course, you have to tell people about that relationship—but how? In short: make sure people will see and understand your disclosure. Find out more at ftc.gov/influencer.

The Federal Trade Commission deals with issues that touch the economic life of every American. It is the only federal agency with both consumer protection and competition jurisdiction in broad sectors of the economy. The FTC pursues vigorous and effective law enforcement; advances consumers’ interests by sharing its expertise with federal and state legislatures and U.S. and international government agencies; develops policy and research tools through hearings, workshops, and conferences; and creates practical and plain-language educational programs for consumers and businesses in a global marketplace with constantly changing technologies.

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