June 20, 2024
Los influyentes necesitan divulgar a la gente si una marca les paga o les da cosas gratis. Este video les dice cómo. Para aprender más visite http://ftc.gov/influyentes

Puede descargar una copia de este video para compartir en las redes sociales aquí: https://www.consumidor.ftc.gov/recursos/video-s0191-consejos-para-influyentes-de-los-medios-sociales-video-breve-para-compartir-2

Digamos que usted es un influyente y una marca le paga o le da cosas gratis o descuentos. Por
supuesto que tiene que informarle esa relación a la gente—pero, ¿cómo tiene que hacerlo? En
pocas palabras: asegúrese de que la gente pueda ver y comprender su divulgación. Consulte más información en ftc.gov/influyente.

The Federal Trade Commission deals with issues that touch the economic life of every American. It is the only federal agency with both consumer protection and competition jurisdiction in broad sectors of the economy. The FTC pursues vigorous and effective law enforcement; advances consumers’ interests by sharing its expertise with federal and state legislatures and U.S. and international government agencies; develops policy and research tools through hearings, workshops, and conferences; and creates practical and plain-language educational programs for consumers and businesses in a global marketplace with constantly changing technologies.

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